Tuesday, June 21, 2011

Tourism one of the keys to economic recovery

One of the keys to economic recovery is tourism and some new ideas on how to attract more people to the Rockford area will be discussed today.

Representatives from the Illinois Department of Commerce and Economic Opportunity, Office of Tourism will be at Riverfront Museum Campus in downtown Rockford today as part of a four-day, state-wide media tour to discuss the impact of tourism in Illinois. The group will discuss marketing ideas, new ways to attract domestic and international travelers, and how to best cater to today's traveler with value-added packages, promotions and partnerships.

"In spite of national economic challenges, the state of Illinois continues to draw visitors both domestically and internationally," said DCEO Director Warren Ribley. "Both economic impact of tourism and visitor volume increased for our state, while the travel industry created hundreds of thousands of jobs for the hard-working people of Illinois. Tourism continues to play a critical role in our state's economic recovery, and we're committed to doing all we can to keep Illinois' visitor industry strong."

On Monday, Illinois Governor Pat Quinn released numbers showing 84.7 million people who visited Illinois last year generated $29.3 billion in tourism revenue.

Source: www.wrex.com

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